This new body wash collection for Method was a big step into the personal care and beauty space. Method is known for its cleaning products, but the challenge was to design a product line that delivers an elevated consumer experience.

As the personal care lead designer, I was involved in every touchpoint of this product launch. I worked closely with the business team, copywriters, formulation, and fragrance partners to develop creative for packaging, in-store, and press assets—as well as the marketing launch.

Role: Art Direction, Design Lead

Method developed a naturally derived line of body washes specifically geared toward the modern man. With the shower being a place where multiple wellness trends converge, and male consumers are generally underserved, we realized we had an opportunity. The approach was to combine Method’s minimalist design sense, nature-inspired fragrances, and personality to deliver a premium offering for the consumer.

As the personal care lead designer, I was involved in every touchpoint of this product launch. I worked closely with the cross-functional teams to develop creative for packaging, ISM, eCom, influencer campaign, and press assets—as well as the marketing launch.

Role: Art Direction, Design Lead

In April 2016, method® took its commitment to sustainability a step further by opening its new Chicago factory. As the Lead Designer on this project, my task was to bring the colorful brand to life within a 150,000-square-foot manufacturing facility. Ultimately, the project was successful, and Inc. Magazine dubbed it the “World's Most Eco-Chic Factory.”

Role: Lead Design and Creative Coordinator

For the Summer 2011 seasonal story, Williams-Sonoma wanted to find out what American barbecue is all about. So they partnered with culinary rockstars Michael and Bryan Voltaggio to visit the four cities that put barbecue on the map.

The rich tradition of American barbecue provided endless visual inspiration. As the designer, I developed a toolkit that included logos, illustrations, textures, color palettes, and typography treatments that was shared with the internal creative teams.

Role: Designer

This collaboration was established to celebrate and support Creative Growth, a non-profit arts center for adults with disabilities based in Oakland, California. For this limited-edition art collection, we curated the work of four amazing Creative Growth artists. We paired it with four limited-edition fragrances to show how art can enrich your everyday life.

I was involved in every touchpoint of this project. I worked closely with the Creative Director and Director of Copy to bring the partnership to life. We developed a suite of assets for packaging, retail, social, and press materials.

Role: Design Lead

Ecover was founded in 1979 and has a long heritage within the European market. In 2016, they looked to rebrand to create a deeper emotional connection with consumers and drive household penetration. 

As the art director, I had to approach Ecover not just as a cleaning company, but as a lifestyle brand. We developed messaging, content, and images that could live across both the digital and retail environment.

Role: Art Director

The overall goal was to capture a mix of colorful, graphic imagery that plays well with our social audience. For this social content collection, I took the same approach when showcasing our products.

Role: Art Director